May 02, 2024  
Undergraduate Catalog ARCHIVED 2014-15 
    
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Undergraduate Catalog ARCHIVED 2014-15 [ARCHIVED CATALOG]

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BADM 476 - Marketing Research

3 credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite(s): BADM 370 , CSC 209  and BADM 220  or MATH 281 


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