Apr 23, 2018  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018
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BADM 370 - Marketing

3 credits
This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods.



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