Apr 19, 2024  
Undergraduate Catalog ARCHIVED 2017-2018 
    
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Undergraduate Catalog ARCHIVED 2017-2018 [ARCHIVED CATALOG]

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BADM 378 - Marketing for E-Commerce

3 credits
Considers the theories and processes that guide the marketing of goods and services electronically. Some of the course topics include the development of a web presence, cyber laws, and reaching the intended market segment. Prerequisite(s): BADM 370 


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