Apr 24, 2024  
Undergraduate Catalog ARCHIVED 2017-2018 
    
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Undergraduate Catalog ARCHIVED 2017-2018 [ARCHIVED CATALOG]

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BADM 475 - Consumer Behavior

3 credits
This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. Prerequisite(s): BADM 370 


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