Mar 29, 2024  
Undergraduate Catalog ARCHIVED 2017-2018 
    
Undergraduate Catalog ARCHIVED 2017-2018 [ARCHIVED CATALOG]

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BADM 476 - Marketing Research

3 credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite(s): BADM 370  and BADM 220  or MATH 281  



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