May 11, 2021  
Graduate Catalog ARCHIVED 2014-15 
    
Graduate Catalog ARCHIVED 2014-15 [ARCHIVED CATALOG]

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BADM 576 - Marketing Research

3 credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite(s): BADM 370 and BADM 220 or MATH 281



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