Apr 25, 2024  
Undergraduate Catalog (ARCHIVED) 2020-2021 
    
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Undergraduate Catalog (ARCHIVED) 2020-2021 [ARCHIVED CATALOG]

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BADM 476 - Marketing Research

3 credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite(s): BADM 220  and BADM 370  


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