Apr 19, 2024  
Undergraduate Catalog (ARCHIVED) 2020-2021 
    
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Undergraduate Catalog (ARCHIVED) 2020-2021 [ARCHIVED CATALOG]

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BADM 481 - Promotional Management

3 credits
This course is a concentrated study of marketing issues related to promotions and the creative aspects of the advertising/communication process. Topics covered include communication as an integral part of marketing, fundamentals of communication, the marketing environment, and management of a promotional strategy. Planning, implementation, evaluation and control are discussed. Prerequisite(s): BADM 370  


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