May 30, 2024  
Graduate Catalog 2023-2024 
    
Catalog Navigation
  Catalog Home
  About DSU
  About DSU Graduate Programs
  Academic Calendar
  Academic Programs
  Application and Admission Information
  Policies
  Service and Facilities
  State Authorization
  Tuition, Fees, Other Costs
  Financial Aid
  Course Descriptions
  Course Rotation Schedule
  Campus Map
  My Portfolio
HELP
Graduate Catalog 2023-2024
Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BADM 775 - Strategic Marketing

3 credits
This course focuses on two strategic aspects of technology and marketing: the application of technology on marketing activities and the strategies associated with the marketing of technology products. Segmentation, positioning, and marketing mix with issues within a global technology environment will be emphasized as part of the strategic marketing planning process.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)