Nov 21, 2024  
Graduate Catalog 2024-2025 
    
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Graduate Catalog 2024-2025
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GAME 576 - Fan Experience, Sportainment and Brand Management

3 credits
The purpose of this course is to develop knowledge and understanding with fan engagement in today’s sport industry.  Since there are new technological platforms present in today’s industry, it’s becoming more important than ever to better understand fans and their motivation for attending games, interactions, retention rates, and fan loyalty.  Sportainment works to generate a story that connects to the fans and offer them more things to do before and after the event.  The creation and implementation of strategic brand plans with a keen focus on developing and implementing a strategy connected to the digital ecosystem (social, apps, blog, e-commence, membership).


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