Apr 25, 2024  
Undergraduate Catalog 2011-2012 ARCHIVED 
    
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Undergraduate Catalog 2011-2012 ARCHIVED [ARCHIVED CATALOG]

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BADM 370 - Marketing

3 credits
This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods.


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