Aug 10, 2022  
Undergraduate Catalog ARCHIVED 2015-16 
    
Undergraduate Catalog ARCHIVED 2015-16 [ARCHIVED CATALOG]

Marketing, B.B.A.


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Bachelor of Business Administration Degree Programs


The Bachelor of Business Administration majors are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The Bachelor of Business Administration program blends a solid computer orientation with traditional business, accounting, marketing, management, and finance courses. Computer related activities are integrated into coursework.

Students are required to select one business related major from Accounting, Business Technology, Finance, Management, and Marketing. These specific majors greatly enhance the student’s future employment opportunities.

Marketing Major


System-wide General Education Requirement (30 Credits)


Majors must take ECON 201  as part of the System-wide General Education Requirement. 

Institutional Graduation Requirement (11 Credits)


Marketing Major (21 Credits)


Note


* Marketing majors must take CSC 209  SAS as a prerequisite to BADM 476 

** Electives may not be counted twice to meet the requirements of a major. Electives must be chosen so that at least 40 credits at 300-400 level are completed.

Electives* (10 Credits)


* Internships are encouraged.  Internships may not exceed 8 credits.  One of these credits must be from the system-wide general education, in addition to those completed to meet the SGE requirements.  Majors are also encouraged to take courses in electronic publishing, computer graphics and multimedia design.

Note to Students


Students planning to pursue a Masters Degree in Business Administration (MBA), note that the following additional undergraduate (baccalaureate level) courses are commonly required for acceptance to an MBA program.

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