Digital Arts and Design, B.S.

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A Bachelor of Science in Digital Arts and Design prepares graduates for careers as graphic designers, multi-media artists and animators, performers, set/exhibit designers, web designers, and videographers. Students acquire technical skills, training and experiences preparing them to move into the rapidly expanding sectors of New Media Arts and Design, including animation/motion graphics, digital sound production and computer graphics. The program also emphasizes the “soft skills” so desired by New Media Arts and Design, including creativity, team building, critical thinking and problem solving, and an understanding of symbolic communication.

Location(s): Madison Main Campus

Learning Outcomes - Digital Sound Design
Plan of Study - DAD Digital Sound Design 23-24

Learning Outcomes - Computer Graphics
Plan of Study - DAD Computer Graphics 23-24

Learning Outcomes - Production Animiation
Plan of Study - DAD Production Animation 2D 23-24
Plan of Study - DAD Production Animation 3D 23-24

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System-wide General Education Requirement (30 Credits)

Students in the Computer Graphics Specialization and the Production Animation Specialization must take ART 121 as part of the System-wide General Education Requirements.

Major Core Requirements (13 Credits)

CSC 105 - Introduction to Computers 3 credits
DAD 110 - Introduction to Digital Arts and Design 1 credit
DAD 494 - Internship 1-3 credits (3 credits required) *
DAD 498 - Undergraduate Research/Scholarship 1-3 credits (3 credits required)
*Students in the Production Animation Specialization can take DAD 494 or DAD 495 .
Choose one course from the following 3 credits
CIS 123 - Problem Solving and Programming 3 credits
CIS 130 - Visual Basic Programming 3 credits
CSC 150 - Computer Science I 3 credits *
*Students in the Digital Sound Design Specialization must take CSC 150.

Choose one of the following specializations

Computer Graphic Specialization (63 Credits)

ART 111 - Drawing I 3 credits
ART 122 - Design II Color 3 credits
ART 123 - Three Dimensional Design 3 credits
ART 231 - Painting I 3 credits
ARTD 185 - Introduction to Animation 3 credits
ARTD 245 - History of Graphics 3 credits
ARTD 280 - Digital Photography I 3 credits
ARTD 282 - 2-D Design on Computers I 3 credits
ARTD 285 - 2-D Design on Computers II 3 credits
ARTD 306 - Graphics Applications 1-4 credits (3 credits required)
ARTD 339 - Computer Graphics Design 3 credits
ARTD 356 - Digital Painting 3 credits
ARTD 380 - Digital Photography II 3 credits
ARTD 382 - 3-D Animation, Modeling, and Concepts 3 credits
ARTD 431 - Computer Graphic Effects I 3 credits
ARTD 432 - Computer Graphic Effects II 3 credits
ARTD 480 - Digital Photography III 3 credits
BADM 370 - Marketing 3 credits
DAD 280 - Film Editing 3 credits
MCOM 362 - Digital Typography 3 credits
ARTH 211 - History of World Art I 3 credits Or
ARTH 212 - History of World Art II 3 credits

Electives (14 Credits)

Digital Sound Design Specialization (47 Credits)

CSC 163 - Hardware, Virtualization, and Data Communication 3 credits
CSC 274 - Creative Coding 3 credits
CSC 374 - Interdisciplinary Coding 3 credits
DAD 222 - Audio Production I: Foundations 3 credits
DAD 310 - Sound Design for Film 3 credits
DAD 322 - Audio Production II; Multi-track Environments 3 credits
DAD 350 - Recording Sessions 2 credits (4 Credits required)
Offered as 2 credits - students must take course twice.
DAD 422 - Audio Production III: Advanced Techniques and MIDI Music 3 credits
DAD 424 - Sound Design for Games 3 credits
ENGL 405 - Media Studies 3 credits
MUAP 152 - Applied Music 1-2 credits (2 credits required) Or
MUAP 115 - Class Instruction-Keyboard 1-2 credits (2 credits required)
MUEN 106 - Singer/Songwriter Studio 1-2 credits (2 credits required)
MUS 108 - Musicianship I 3 credits
MUS 109 - Musicianship II 3 credits
MUS 204 - Introduction to Digital Sound Design 3 credits
MUS 492 - Topics 1-5 credits (3 credits required) Or
DAD 492 - Topics 1-3 credits (3 credits required)

Electives (30 Credits)

Production Animation Specialization (51 Credits)

ART 111 - Drawing I 3 credits
ART 122 - Design II Color 3 credits
ART 123 - Three Dimensional Design 3 credits
ART 213 - Figure Drawing 3 credits
ARTD 185 - Introduction to Animation 3 credits
ARTD 250 - 2D Digital Animation 3 credits
ARTD 282 - 2-D Design on Computers I 3 credits
ARTD 289 - Digital Ink and Paint 2D Track 3 credits
ARTD 350 - Background Design/Character Design 3 credits
ARTD 356 - Digital Painting 3 credits
ARTD 382 - 3-D Animation, Modeling, and Concepts 3 credits
ARTD 385 - 3-D Character Animation, Rigging and Lighting 3 credits
DAD 375 - Storyboarding 3 credits
Choose one course from the following: 3 credits
ARTD 245 - History of Graphics 3 credits
ARTH 211 - History of World Art I 3 credits
ARTH 212 - History of World Art II 3 credits
Choose one course from the following: 3 credits
BADM 360 - Organization and Management 3 credits
BADM 370 - Marketing 3 credits
GAME 351 - Business of Game Development 3 credits *
* GAME 351 prerequisites are GAME 101 and GAME 111.
Choose one course from the following (must take the course twice): 6 credits
ARTD 441 - 3-D Design - Production 3 credits Or
ARTD 442 - 2D Digital Animation - Production 3 credits

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