Mar 28, 2024  
Undergraduate Catalog 2011-2012 ARCHIVED 
    
Undergraduate Catalog 2011-2012 ARCHIVED [ARCHIVED CATALOG]

Marketing, B.B.A.


Return to {$returnto_text} Return to: Academic Programs

Bachelor of Business Administration Degree Programs


The Bachelor of Business Administration majors are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The Bachelor of Business Administration program blends a solid computer orientation with traditional business, accounting, marketing, management, and finance courses. Computer related activities are integrated into coursework.

Students are required to select one business related major from Accounting, Finance, Management, Management Information Systems, and Marketing. These specific majors greatly enhance the student’s future employment opportunities.

Choose three credits from the following (3 Credits)


Accounting majors must take CSC 208  Database as a prerequisite to ACCT 360 

Finance majors must take CSC 207  Spreadsheet as a prerequisite for BADM 331 

Marketing majors must take CSC 209  SAS as a prerequisite for BADM 476 

Majors: (Select one 21 credit major) (21 Credits)


Marketing Major


System-wide General Education Requirement (30 Credits)


Majors must take ECON 201  as part of the System-wide General Education Requirement. BBA majors that test directly into MATH 121  do not need to complete MATH 102 , but must take 3 credits of general electives.

Institutional Graduation Requirement (11 Credits)


Majors must take CIS 130  as part of the Institutional Graduation Requirements.

Business Administration Core (52 Credits)


Marketing Major (21 Credits)


Note


* Marketing majors must take CSC 209  SAS as a prerequisite to BADM 476 

a Electives may not be counted twice to meet the requirements of a major. Electives must be chosen so that at least 40 credits at 300-400 level are completed.

Electives (14 Credits)


(Majors are encouraged to take courses in electronic publishing, computer graphics, and multimedia as electives).

Internships may not exceed 8 credits.

Note to Students


Students planning to pursue a Masters Degree in Business Administration (MBA), note that the following additional undergraduate (baccalaureate level) courses are commonly required for acceptance to an MBA program.

Return to {$returnto_text} Return to: Academic Programs