Dec 21, 2024  
Undergraduate Catalog 2012-2013 ARCHIVED 
    
Undergraduate Catalog 2012-2013 ARCHIVED [ARCHIVED CATALOG]

Marketing, B.B.A.


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Bachelor of Business Administration Degree Programs


The Bachelor of Business Administration majors are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The Bachelor of Business Administration program blends a solid computer orientation with traditional business, accounting, marketing, management, and finance courses. Computer related activities are integrated into coursework.

Students are required to select one business related major from Accounting, Business Technology, Finance, Management, and Marketing. These specific majors greatly enhance the student’s future employment opportunities.

Marketing Major


 

System-wide General Education Requirement (30 Credits)


Majors must take ECON 201  as part of the System-wide General Education Requirement. 

Institutional Graduation Requirement (11 Credits)


Majors must take CIS 130  as part of the Institutional Graduation Requirements.

Marketing Major (21 Credits)


 

Note


* Marketing majors must take CSC 209  SAS as a prerequisite to BADM 476 

** Electives may not be counted twice to meet the requirements of a major. Electives must be chosen so that at least 40 credits at 300-400 level are completed.

Electives* (13 Credits)


* Internships are encouraged.  Internships may not exceed 8 credits.  Majors are also encouraged to take courses in electronic publishing, computer graphics and multimedia design.

Note to Students


Students planning to pursue a Masters Degree in Business Administration (MBA), note that the following additional undergraduate (baccalaureate level) courses are commonly required for acceptance to an MBA program.

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