Nov 30, 2024  
Undergraduate Catalog ARCHIVED 2018-2019 
    
Undergraduate Catalog ARCHIVED 2018-2019 [ARCHIVED CATALOG]

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BADM 472 - Marketing Technology

3 credits
This course focuses on two aspects of technology and marketing: the use of technology within the marketing field and the marketing of technology products.  Different technologies to be evaluated may include database applications (CRM), technologies within marketing research, e-commerce technologies and tools used for marketing analytics.  In addition, the unique aspects associated with the marketing of high technology products will be examined, including the unique application of the four P’s, and differing product life cycle. Prerequisite(s): BADM 370  



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