Apr 20, 2024  
Graduate Catalog ARCHIVED 2018-2019 
    
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Graduate Catalog ARCHIVED 2018-2019 [ARCHIVED CATALOG]

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BADM 775 - Strategic Marketing

3 credits
This course focuses on two strategic aspects of technology and marketing: the application of technology on marketing activities and the strategies associated with the marketing of technology products. Segmentation, positioning, and marketing mix with issues within a global technology environment will be emphasized as part of the strategic marketing planning process. Prerequisite(s): BADM 370 or equivalent


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