Apr 20, 2024  
Undergraduate Catalog (ARCHIVED) 2019-2020 
    
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Undergraduate Catalog (ARCHIVED) 2019-2020 [ARCHIVED CATALOG]

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BADM 476 - Marketing Research

3 credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.


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