Apr 18, 2024  
Undergraduate Catalog (ARCHIVED) 2019-2020 
    
Catalog Navigation
  Catalog Home
  About DSU
  Academic Calendar
  Academic Programs
  Admissions Policies
  General Education
  College of Arts and Sciences
  College of Business and Information Systems
  The Beacom College of Computer and Cyber Sciences
  College of Education
  General Studies
  University Honors
  Course Descriptions
  Financial Aid
  Graduation Requirements and Procedures
  Registration for Courses
  Services and Facilities
  Study Away
  State Authorization
  University Policies
  Tuition, Fees, Other Costs
  Institutional Administration
  Campus Map
  My Portfolio
HELP
Undergraduate Catalog (ARCHIVED) 2019-2020 [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BADM 472 - Marketing Technology

3 credits
This course focuses on two aspects of technology and marketing: the use of technology within the marketing field and the marketing of technology products.  Different technologies to be evaluated may include database applications (CRM), technologies within marketing research, e-commerce technologies and tools used for marketing analytics.  In addition, the unique aspects associated with the marketing of high technology products will be examined, including the unique application of the four P’s, and differing product life cycle. Prerequisite(s): BADM 370  


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)