Apr 24, 2024  
Undergraduate Catalog (ARCHIVED) 2021-2022 
    
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Undergraduate Catalog (ARCHIVED) 2021-2022 [ARCHIVED CATALOG]

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BADM 474 - Personal Selling

3 credits
This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. Prerequisite(s): BADM 370 


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