Apr 18, 2024  
Graduate Catalog (ARCHIVED) 2021-2022 
    
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Graduate Catalog (ARCHIVED) 2021-2022 [ARCHIVED CATALOG]

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BADM 775 - Strategic Marketing

3 credits
This course focuses on two strategic aspects of technology and marketing: the application of technology on marketing activities and the strategies associated with the marketing of technology products. Segmentation, positioning, and marketing mix with issues within a global technology environment will be emphasized as part of the strategic marketing planning process.


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