May 30, 2026  
Undergraduate Catalog 2025-2026 
    
Undergraduate Catalog 2025-2026
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BADM 476 - Marketing Research

3 credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite(s): BADM 220  and BADM 370  



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