Mar 29, 2024  
Graduate Catalog 2011-2012 ARCHIVED 
    
Graduate Catalog 2011-2012 ARCHIVED [ARCHIVED CATALOG]

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BADM 576 - Marketing Research

3 credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite(s): BADM 370 and BADM 220 or MATH 281



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