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Nov 24, 2024
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Undergraduate Catalog (ARCHIVED) 2019-2020 [ARCHIVED CATALOG]
Marketing, B.B.A.
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Bachelor of Business Administration Degree Programs
The Bachelor of Business Administration majors are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
The Bachelor of Business Administration program blends a solid computer orientation with traditional business, accounting, marketing, management, and finance courses. Computer related activities are integrated into coursework.
Students are required to select one business related major from Accounting, Business Technology, Finance, Management, and Marketing. These specific majors greatly enhance the student’s future employment opportunities. Business Administration Core (54 Credits)
System-wide General Education Requirement (30 Credits)
Note: Under Goal 3 Social Sciences, students cannot take ECON courses or SOC 285 to meet that goal.
Marketing Major (27 Credits)
Note
* Electives may not be counted twice to meet the requirements of a major. Electives must be chosen so that at least 40 credits at 300-400 level are completed.
Electives* (9 Credits)
* Internships are encouraged. Internships may not exceed 8 credits. One of these credits must be from the system-wide general education, in addition to those completed to meet the SGE requirements. Majors are also encouraged to take courses in electronic publishing, computer graphics and multimedia design.
Note to Students
Students planning to pursue a Masters Degree in Business Administration (MBA), note that the following additional undergraduate (baccalaureate level) courses are commonly required for acceptance to an MBA program. |
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