Nov 23, 2024  
Graduate Catalog 2022-2023 
    
Graduate Catalog 2022-2023 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BADM 775 - Strategic Marketing

3 credits
This course focuses on two strategic aspects of technology and marketing: the application of technology on marketing activities and the strategies associated with the marketing of technology products. Segmentation, positioning, and marketing mix with issues within a global technology environment will be emphasized as part of the strategic marketing planning process.



Add to Portfolio (opens a new window)