Mar 29, 2024  
Undergraduate Catalog 2011-2012 ARCHIVED 
    
Undergraduate Catalog 2011-2012 ARCHIVED [ARCHIVED CATALOG]

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BADM 476 - Marketing Research

3 credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite(s): BADM 370 , CSC 209  and BADM 220  or MATH 281 



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