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Nov 02, 2024
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Undergraduate Catalog 2024-2025
Business, B.B.A.
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The Bachelor of Business Administration in Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The major blends technology-enhanced, student-focused instruction as part of a cutting edge business program with specializations in Accounting, Business Technology, Esports Management, Finance, Management and Marketing. Technology use is integrated into the coursework.
Employment occupations are projected to grow business by the formation of new organizations and expansion of existing ones which require more specialized workers to manage these operations.
Location(s): Madison Main Campus and Online
Articulation Agreements
Learning Outcomes
Accounting
Business Technology
Esports Management
Finance
Management
Marketing
Plan of Study
APPLY
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System-Wide General Education Requirement (30 Credits)
Majors must NOT take ECON 201 or ECON 202 as part of the System-wide General Education Requirement. SOC 285 is recommended for Business majors.
Required Courses (60 Credits)
Choose one specialization (21 Credits)
Accounting Specialization (21 Credits)
Business Technology Specialization (21 Credits)
Esports Management Specialization (21 credits)
Finance Specialization (21 Credits)
Management Specialization (21 Credits)
Marketing Specialization (21 Credits)
Electives* (9 Credits)
*Internships are encouraged. Internships may not exceed 8 credits.
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