Oct 08, 2024  
Undergraduate Catalog 2024-2025 
    
Undergraduate Catalog 2024-2025

Business, B.B.A.


The Bachelor of Business Administration in Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).  The major blends technology-enhanced, student-focused instruction as part of a cutting edge business program with specializations in Accounting, Business Technology, Esports Management, Finance, Management and Marketing.  Technology use is integrated into the coursework.

Employment occupations are projected to grow business by the formation of new organizations and expansion of existing ones which require more specialized workers to manage these operations.

Location(s):  Madison Main Campus and Online

Articulation Agreements

Learning Outcomes
    Accounting
    Business Technology

    Esports Management
    Finance
    Management
    Marketing

Plan of Study

  
APPLY

System-Wide General Education Requirement (30 Credits)


Majors must NOT take ECON 201   or ECON 202  as part of the System-wide General Education Requirement.  SOC 285  is recommended for Business majors.

Choose one specialization (21 Credits)


Management Specialization (21 Credits)


Marketing Specialization (21 Credits)


Electives* (9 Credits)


*Internships are encouraged.  Internships may not exceed 8 credits.