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Arts and Science |
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ASC 100 - First Year Seminar 1-3 credits
Designed to engage students in their college experience, both academically and personally. The course aids students as they acquire and develop the skills necessary to reach their educational objectives. Through reading, discussions, reflective writing, and class activities, all of which illuminate a specific topic, students will practice skills that will enable them to succeed in their college courses. In addition, the class will help students acclimate to the university’s culture.
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ASC 121 - Science: The Core of Discovery I 4 credits
This course and accompanying lab will integrate principles and theories from a variety of scientific disciplines including astronomy, biology, chemistry, earth sciences, and physics to explore contemporary issues relating to science and society. Prerequisite(s): MATH 114 Corequisite(s): ASC 121L
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ASC 121L - Science: The Core of Discovery I Lab 0 credits
Accompanying lab for ASC 121. Prerequisite(s): MATH 114 Corequisite(s): ASC 121
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ASC 291 - Independent Study 1-3 Credits
Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depend upon the requirements of the topic.
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Accounting |
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ACCT 210 - Principles of Accounting I 3 credits
A study of fundamental accounting principles and procedures such as journalizing, posting, preparation of financial statements, and other selected topics. Accounting is emphasized as a service activity designed to provide the information about economic entities that is necessary for making sound decisions.
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ACCT 211 - Principles of Accounting II 3 credits
A continuation of ACCT 210 with emphasis on partnership and corporate structures, management decision-making, cost control, and other selected topics. Prerequisite(s): ACCT 210
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ACCT 305 - Analysis of Financial Statements 3 credits
The skeptical analysis of corporate financial statements including ratio, vertical, and horizontal analyses, interpretation of disclosure statements, consideration of the impact of inflation and taxes and accounting assumptions, market impact of accounting choices, earnings quality and earnings management, mergers and acquisitions, accounting-based trading strategies, restatement and forecasting of financial statements, and accounting and auditing ethics and standards. Prerequisite(s): ACCT 211
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ACCT 310 - Intermediate Accounting I 3 credits
Involves the intensive study of financial accounting standards, both in theory and practice, as they relate to the preparation and analysis of financial statements. Accounting problems and their impact on the financial statements are addressed in regard to current assets, fixed assets, intangible assets, liabilities, and other selected topics. Prerequisite(s): ACCT 211
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ACCT 311 - Intermediate Accounting II 3 credits
Provides an intensive study of accounting standards, both in theory and practice, as they relate to the preparation and analysis of financial statements. Accounting problems and their impact on the financial statements are addressed in regard to liabilities, investments, stockholders’ equity, leases, pensions, tax allocation and other selected topics. Prerequisite(s): ACCT 310
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ACCT 320 - Cost Accounting 3 credits
The study of principles and techniques for accumulating, reporting, and analyzing cost information for decision-making and external reporting. The use of cost accounting systems for planning and controlling cost responsibility centers is emphasized. Consideration is given to the appropriate use of various cost accounting methods such as activity-based costing, target costing, and just in time management techniques in service and manufacturing industries. Prerequisite(s): ACCT 211
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ACCT 360 - Accounting Systems 3 credits
Provides an understanding of the patterns of flow of accounting information in business, principles of internal control, and the use of computers in current and future accounting systems. Topics include concepts of accounting information systems, flowcharting and analysis of manual and computerized transaction cycles, decision support systems, electronic commerce, management reporting systems, control and audit of complex computerized information systems, and the development of accounting information systems. Prerequisite(s): ACCT 211
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ACCT 430 - Income Tax Accounting 3 credits
Involves the study of Federal Income Tax law as it affects individuals, as well as other selected topics. Prerequisite(s): ACCT 211
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ACCT 431 - Advanced Income Tax 3 credits
A study of Federal Income Tax law as it applies to partnership, S corporations, C corporations, as well as other selected topics. Prerequisite(s): ACCT 430
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ACCT 450 - Auditing 3 credits
Studies both theory and practice. Topics include audit planning, internal control, audit procedures, audit reports and opinions, materiality, audit risk, evidential matter, as required by generally accepted auditing standards (GAAS), professional ethics, legal responsibilities, and other selected topics. Prerequisite(s): ACCT 311
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ACCT 452 - Fraud and Forensic Accounting 3 Credits
This course will assist students in understanding the role of the forensic accountant. Students will acquire skills in accounting, auditing, fraud examination, finance, and specific areas of criminal law. They will learn investigative techniques to collect, analyze, and evaluate evidential matter And they will develop the expertise to interpret and communicate findings. Prerequisite(s): ACCT 211
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ACCT 470 - Non-Profit Accounting 3 credits
Involves the study of fund accounting, including reports, records, and special problems encountered by nonprofit entities and the generally accepted accounting principles related to them. Nonprofit entities include municipalities and state governments, universities, hospitals, and voluntary health and welfare organizations. Prerequisite(s): ACCT 211
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ACCT 480 - Advanced Accounting 3 credits
Studies special accounting problems relating to the preparation of combined and consolidated financial statements, partnership accounting, and foreign exchange transactions and translations. Prerequisite(s): ACCT 311
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ACCT 491 - Independent Study 1-4 credits
Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depend upon the requirements of the topic.
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ACCT 492 - Topics 1-4 credits
A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually limited with significant one-on-one student-teacher involvement.
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ACCT 494 - Internship 1-12 credits
Applied, monitored and supervised, field-based learning experience for which the student may or may not be paid. Students gain practical experience; they follow a negotiated and or directed plan of study. A higher level of supervision is provided by the instructor in these courses than is the case with field experience courses. Prerequisite(s): Consent of the instructor
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Anthropology |
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ANTH 210 - Cultural Anthropology 3 credits
Introduces the nature of human culture as an adaptive ecological and evolutionary system, emphasizing basic anthropological concepts, principles and problems. Draws data from both traditional and industrial cultures to cover such concepts as values and beliefs, social organization, economic and political order, science, technology, and aesthetic expression.
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Art |
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ART 111 - Drawing I 3 credits
Introduces various drawing concepts, media, and processes developing perceptual and technical skills related to accurate observing and drawing.
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ART 121 - Design I 2D 3 credits
Emphasizes the organization of visual elements and principles while exploring creative thought processes through art theory, concepts, material, and techniques.
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ART 122 - Design II Color 3 credits
Introduction to color theory as it applies to basic 2D and 3D design principles. Prerequisite(s): ART 121
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ART 123 - Three Dimensional Design 3 credits
3-D visual problems solved through the organization of design elements, utilizing three dimensional design language revealed through its history, theory, aesthetics and materials.
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ART 213 - Figure Drawing 3 credits
Drawing the human figure using live models. Prerequisite(s): ART 111
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ART 231 - Painting I 3 credits
Initial approach to painting, employing history, materials, techniques and process in various media as student work with concepts, objects or models. Prerequisite(s): ART 111 and ART 122
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ART 291 - Independent Study 1-4 credits
Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. Prerequisite(s): Consent of the instructor
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ART 292 - Topics 1-4 credits
Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement.
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ART 491 - Independent Study 1-12 credits
Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. Prerequisite(s): Consent of the instructor
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ART 492 - Topics 1-9 credits
Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement.
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Art Design |
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ARTD 185 - Introduction to Animation 3 credits
This course examines the basic principles of animation to develop an understanding of screen space and fundamental animation skills. Students will explore the art of creating convincing movement through good timing and spacing. Emphasis is placed on analysis of actions.
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ARTD 245 - History of Graphics 3 credits
This course covers the development of graphics from their origins to contemporary practices. Students will be introduced to the designers that had major impacts on graphics and their innovations.
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ARTD 250 - 2D Digital Animation 3 credits
See your digital drawings come to life as you learn the fundamentals of classic 2D digital animation. This hands-on 2D digital animation course is intended as an intermediary class in the history, techniques, principles, pre-production, and production of traditional and computer animation. Students will create digital animations on their own tablet PCs using industry standard software. The principles taught in this course are the foundation for all other mediums of animation. All class work will help the students build a stronger professional demo reel. Exercises include the bouncing ball, overlapping action, character design and animation of jumps, walks, performance, lip-synch and storyboarding. For the final assignment, students use these principles to animate their own character design. Prerequisite(s): ARTD 185
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ARTD 280 - Digital Photography I 3 credits
An introduction to the photographic process and creation and manipulation of images.
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ARTD 282 - 2-D Design on Computers I 3 credits
Introduction to and application of computer generated images. Prerequisite(s): ART 121 and CSC 105
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ARTD 285 - 2-D Design on Computers II 3 credits
Design, creation, and production of computer graphic images using vector (draw) graphics packages. Prerequisite(s): ART 121 and CSC 105 or HON 105
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ARTD 286 - Motion Graphics and Compositing 3 credits
This course will focus on advanced projects in motion graphics, compositing and animation using specialized motion graphics/compositing software. Students will be exposed to the concepts and techniques of compositing and non-linear editing, using 2D and 3D computer generated imagery, live action video and special effects (including green screen effects). Lectures and showcases will demonstrate the history, techniques and applications of motion graphics. All of these will be used to help the student develop a good sense of design and communication in regard to the development of a strong digital portfolio or demo reel. Prerequisite(s): ARTD 185 Corequisite(s):
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ARTD 292 - Topics 1-4 credits
A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artist or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement.
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ARTD 306 - Advanced Graphics Applications 1-4 credits
Study of specific graphics applications and packages. The applications will be identified for each section offered. May be repeated with differing content. Prerequisite(s): ART 121 , ARTD 282 and ARTD 285
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ARTD 339 - Advanced Computer Graphic Design 3 credits
An overview of the design communication process including creative procedure, terminology, and technology, and the use of current computer applications. Students will gain skills in digital illustration and page layouts, and image creation and manipulation. Graphic design elements of typography, color, images, and digital printing processes will also be addressed. Prerequisite(s): ARTD 282 , ARTD 245 , ARTD 285 and MCOM 362
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ARTD 356 - Digital Painting 3 credits
Study and practice in painting using digital processes. Prerequisite(s): ART 111 , ART 122 , ART 231 ,and ARTD 282
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ARTD 380 - Digital Photography II 3 credits
Intermediate and advanced principles of creation and manipulation of digital images. Prerequisite(s): ARTD 280
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ARTD 382 - 3-D Design on Computers I 3 credits
Introductory course focusing on the basics of 3-D computer modeling for animation, video games, and visualization. Prerequisite(s): ART 121 , and CSC 105 . Concurrent enrollment in ARTD 282 is permitted.
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ARTD 385 - 3-D Design on Computers II 3 credits
Introductory course focusing on the basics of 3-D computer animation, video games, and visualization. Prerequisite(s): ARTD 382
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ARTD 386 - 2D Digital Animation - Preproduction 3 credits
Intermediary class focused on narrative 2D digital animation using frame by frame and tweened animation. (repeatable) Prerequisite(s): ARTD 250
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ARTD 388 - Environmental Design 3 credits
This course introduces students to the principles of 3D environment design. Theatrical sets, architectural simulations, and level design will be explored. This course centers on the physical building of virtual worlds and the aesthetic needs associated with these worlds. Students create a variety of level types, including indoor and outdoor world levels. The course will emphasize critical thinking skills and strategies for good environmental design. Prerequisite(s): ARTD 382 and . Concurrent enrollment in ARTD 385 is permitted.
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ARTD 431 - Computer Graphic Effects I 3 credits
The synthesis and extension of previously-learned computer graphic concepts with the infusion of additional multimedia or interactive effects to produce high-level digital media. Prerequisite(s): ARTD 282 , ARTD 285 , ARTD 382 and ARTD 385
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ARTD 432 - Computer Graphic Effects II 3 credits
Advanced multimedia or interactive graphic effects to produce professional-level digital media. Prerequisite(s): ARTD 431
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ARTD 439 - 3-D Design - Preproduction 3 credits
Advanced class focused on 3-D preproduction asset creation; including modeling, rigging and look development. (repeatable) Prerequisite(s): ARTD 385
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ARTD 441 - 3-D Design - Production 3 credits
Advanced class focused on animation production; including animation, lighting, and rendering (repeatable). Prerequisite(s): ARTD 439
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ARTD 442 - 2D Digital Animation - Production 3 credits
Advanced class focused on narrative 2D digital animation using frame by frame and tweened animation. Prerequisite(s): ARTD 250
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ARTD 460 - Digital Editing 3 credits
Manipulation and editing of animated and full-motion images. Prerequisite(s): ARTD 282
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ARTD 480 - Studio Processes 3 credits
This course will introduce the concepts and technology of the digital photography studio. Students will focus on effective use of the digital studio, camera, as well as the full range of lighting equipment (tungsten and strobe) for work in digital photography. Prerequisite(s): ARTD 380
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ARTD 491 - Independent Study 1-9 credits
Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. Prerequisite(s): Consent of the instructor
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ARTD 492 - Topics 1-3 credits
Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement.
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ARTD 498 - Undergraduate Research/Scholarship 1-3 credits
Includes Senior Project, and Capstone Experience. Independent research problems/projects or scholarship activities. The plan of study is negotiated by the faculty member and the student. Contact between the two may be extensive and intensive. Does not include research courses which are theoretical. Prerequisite(s): Consent of the instructor
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Art History |
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ARTH 100 - Art Appreciation 3 credits
Explores the nature of art in various aesthetic, formal, and psychological dimensions, involving analysis of art objects for understanding, enjoyment, and life enhancement.
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ARTH 211 - History of World Art I 3 credits
Art and architecture in the historical and contextual development of the role of visual arts including crafts, drawing, painting, sculptures and architecture, in the historical and cultural development of world civilizations from prehistory through the 14th century.
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ARTH 212 - History of World Art II 3 credits
Art and architecture in the historical and contextual development. The role of visual art; including crafts, drawing, painting, sculpture, and architecture; in the historical and cultural development of world civilization from the renaissance through the 20th century.
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ARTH 231 - Survey: Art, Music & Theatre 1-3 credits
An introduction to drama, music, painting, sculpture, and architecture.
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ARTH 291 - Independent Study 1-4 credits
Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. Prerequisite(s): Consent of the instructor
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Business Administration |
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BADM 101 - Survey of Business 3 credits
This course is an introduction to the basic business discipline and the organization and management of the American enterprise system. It also introduces students to the necessary college level skills of critical thinking, effective communication and cooperative and effective learning.
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BADM 220 - Business Statistics 3 credits
This course introduces students to basic statistical methods. Topics, with computer applications, include: descriptive statistics, probability, distributions, sampling, estimation and index numbers with emphasis on applications in business and economics. Prerequisite(s): MATH 104 or MATH 114 or MATH 115 or MATH 120 or MATH 121 or MATH 123 or MATH 125 or MATH 281
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BADM 291 - Independent Study 1-4 credits
Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. Prerequisite(s): Consent of the instructor
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BADM 292 - Topics 1-3 credits
Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement.
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BADM 310 - Business Finance 3 credits
Business finance is an overview of financial theory including the time value of money, capital budgeting, capital structure theory, dividend policies, asset pricing, risk and return, the efficient markets hypothesis, bond and stock valuation, business performance evaluation and other financial topics. Prerequisite(s): ACCT 211
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BADM 321 - Business Statistics II 3 credits
This course focuses on statistical inference and forecasting. Topics, with business applications, includes hypothesis testing, analysis of variance, correlation, simple linear and multiple regression and time series analysis. Utilization of statistical software is emphasized. Prerequisite(s): BADM 220 or MATH 281 or STAT 281
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BADM 331 - Financial Technology 3 credits
This course studies the retrieval and analysis of publicly available financial data, develops advanced expertise in the use of spreadsheet financial functions, and uses Excel, Minitab, and other statistical and financial dedicated software for financial analysis, forecasting, and model building. Prerequisite(s): BADM 310 , BADM 321 and CIS 207
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BADM 334 - Small Business Management 3 credits
This course applies business policies and procedures to the small business environment. As such, it is designed for students contemplating management or ownership of a small business. Topics include the nature of the entrepreneur, financing and ownership options, marketing, government regulations, taxation, inventory control and other relevant business functions.
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BADM 336 - Entrepreneurship I 3 credits
This course is an introduction to the concepts, terminology, and process of new venture creation, operations and growth, as well as the introduction of entrepreneurial management practices into existing businesses. This course will assist in the identification of entrepreneurial opportunities and strategies and the role of personal factors (including creativity). Legal, ethical, and social responsibilities are emphasized.
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BADM 344 - Managerial Communications 3 credits
This advanced writing course is designed to assist students with the development and refinement of their communication skills. It stresses the factors underlying the composition of managerial communications, including organizational structure, reader analysis, and content quality for letters and memoranda, informational and analytical reports, and grant proposals. Prerequisite(s): ENGL 101 and Sophomore level
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BADM 350 - Legal Environment of Business 3 credits
This is a study of legal topics as they apply to the business environment. Topics include an introduction to the law, the U.S. Court system, legal process, government regulation, and criminal, tort, and contract issues.
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BADM 351 - Business Law 3 credits
This course involves a thorough study of the law of contracts, sales, product liability, agency, corporations and other selected topics. Prerequisite(s): BADM 350
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BADM 360 - Organization and Management 3 credits
This course is a study of management, including the planning, direction, controlling and coordinating of the various activities involved in operating a business enterprise.
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BADM 370 - Marketing 3 credits
This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods. Prerequisite(s): ECON 201
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BADM 378 - Marketing for E-Commerce 3 credits
Considers the theories and processes that guide the marketing of goods and services electronically. Some of the course topics include the development of a web presence, cyber laws, and reaching the intended market segment. Prerequisite(s): BADM 370
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BADM 405 - International Trade & Finance 3 credits
A study of current theory, policy, and practice in international trade and finance. Prerequisite(s): BADM 310 , BADM 370 and ECON 202
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BADM 411 - Investments 3 credits
This course is a thorough study of the equity market including fundamental valuation techniques, asset allocation, the efficient markets hypothesis and its implications, portfolio theory, risk and return, the primary and secondary market mechanisms, security market indicators, and international investing. An overview of the bond market including bond valuation, duration, and bond portfolio management, and an introduction to options, futures, and forward contracts are provided. The vital roles of computer technology and electronic trading are also explored. Prerequisite(s): BADM 310
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BADM 415 - Financial Institutions 3 credits
This course is an analytical and descriptive survey of financial institutions from a global perspective. Financial institution risk management and the changing financial and regulatory environment are emphasized. Prerequisite(s): BADM 310
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BADM 416 - Commercial Bank Management 3 credits
This course is an in-depth study of banking institutions, with special emphasis on commercial banks and their connection to the federal reserve system and other financial institutions. A risk management perspective is adopted, and the fast changing global regulatory and financial environments are discussed. Prerequisite(s): BADM 310
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BADM 418 - Financial Futures and Options 3 credits
This course is a study of futures, options and related derivative security markets. Theoretical analysis and practical issues and concerns are examined. Prerequisite(s): BADM 310 and BADM 411
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BADM 419 - Investment Real Estate 3 credits
This course is a study of direct and indirect investing in residential and commercial real estate including cash flow analysis and valuation, contracts, financing alternatives, mortgages and the mortgage markets, real estate development, mortgage-backed securities, and real estate investment trusts. Prerequisite(s): BADM 310
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BADM 425 - Production and Operations Management 3 credits
This course studies the basic tools of operations management with emphasis on decision-making models in production and planning. Such topics as decision theory, production planning and control, inventory control, materials requirement planning, project management, and quality control are covered. Prerequisite(s): BADM 220 or MATH 281 and BADM 321
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BADM 435 - Management Technology and Innovation 3 credits
The understanding and management of the technological and innovative processes in business, industry and government. Prerequisite(s): BADM 360
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BADM 436 - Entrepreneurship 3 credits
A study of idea generation and screening and the new business start-up process. Emphasis on resource management and business planning. Case studies and an entrepreneurial project are required activities. Prerequisite(s): ACCT 211 , BADM 310 and BADM 370
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BADM 438 - Entrepreneurship II 3 credits
This course focuses on the process of screening an opportunity, drafting a personal entrepreneurial strategy, and understanding the business plan writing process. Building the entrepreneurial team and the acquisition and management of financial resources are emphasized along with venture growth, harvest strategies, and valuation.
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BADM 457 - Business Ethics 3 credits
This course is a study of the ethical implications of managerial decisions. Topics covered include the responsibility of the organization to the individual and society, the role of the individual within the organization, and ethical systems for American business. The course provides an examination and assessment of current American business practices.
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BADM 460 - Human Resource Management 3 credits
This course provides a survey of managerial practices with respect to the management of the human resource function and an introduction to the topic of human resource management as an occupational choice. Major areas of inquiry include recruitment and selection, training and development, compensation and benefits administration and work force integration and maintenance. Prerequisite(s): BADM 360
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BADM 464 - Organizational Behavior 3 credits
This course is a study of individuals and groups. Traditional organization theory and concepts are presented and study is given to motivation, group dynamics, and methods of coordination, change, and adaptation within an organization. Prerequisite(s): BADM 360
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BADM 468 - International Management 3 credits
A study of the management required in an internationally oriented firm with emphasis on policy formulating and planning. Also emphasized are relationships between business, cultural and political factors. Prerequisite(s): BADM 360
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BADM 472 - Marketing Technology 3 credits
This course focuses on two aspects of technology and marketing: the use of technology within the marketing field and the marketing of technology products. Different technologies to be evaluated may include database applications (CRM), technologies within marketing research, e-commerce technologies and tools used for marketing analytics. In addition, the unique aspects associated with the marketing of high technology products will be examined, including the unique application of the four P’s, and differing product life cycle. Prerequisite(s): BADM 370
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BADM 474 - Personal Selling 3 credits
This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. Prerequisite(s): BADM 370
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BADM 475 - Consumer Behavior 3 credits
This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. Prerequisite(s): BADM 370
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BADM 476 - Marketing Research 3 credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.
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BADM 481 - Promotional Management 3 credits
This course is a concentrated study of marketing issues related to promotions and the creative aspects of the advertising/communication process. Topics covered include communication as an integral part of marketing, fundamentals of communication, the marketing environment, and management of a promotional strategy. Planning, implementation, evaluation and control are discussed. Prerequisite(s): BADM 370
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BADM 482 - Business Policy and Strategy 3 credits
This course is designed to develop an understanding of strategy formulation, implementation, and evaluation. It involves integrating all functional areas of business, analyzing the environment in which the firm operates, and choosing strategies that enable the firm to meet its objectives. Prerequisite(s): BADM 310 , BADM 350 , BADM 360 and BADM 370
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BADM 491 - Independent Study 1-4 credits
Includes directed study, problems, readings, directed readings, special problems and special projects. Students complete individualized plans of study which include significant one-on-one student-teacher involvement. The faculty member and students negotiate the details of the study plans. Enrollments are usually 10 or fewer students. Meetings depending upon the requirements of the topic. Prerequisite(s): Consent of the instructor
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BADM 492 - Topics 1-4 credits
Includes current topics, advanced topics and special topics. A course devoted to a particular issue in a specified field. Course content is not wholly included in the regular curriculum. Guest artists or experts may serve as instructors. Enrollments are usually of 10 or fewer students with significant one-on-one student/teacher involvement.
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BADM 494 - Internship 1-12 credits
Applied, monitored and supervised, field-based learning experience for which the student may or may not be paid. Students gain practical experience; they follow a negotiated and or directed plan of study. A higher level of supervision is provided by the instructor in these courses than is the case with field experience courses. Prerequisite(s): Consent of the instructor
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